Claritas is a marketing data company best known for PRIZM, a system that classifies U.S. households into lifestyle segments. Its ZIP code lookup shows the most common segments in a ZIP, which marketers use to understand a neighbourhood at a glance. ZIPCodeLookup.io is independent and not affiliated with Claritas.
What the segments are
PRIZM segments combine demographics, consumer behaviour and geography into named groups. A ZIP code lookup on claritas.com typically lists the top segments for that ZIP with short descriptions. They are statistical profiles of the area, not information about any individual household.
Segments and geography
Because ZIP codes are delivery routes, segment profiles “by ZIP” are built from the households inside an approximate boundary such as a ZCTA. Confirm the ZIP's place and county with the ZIP code lookup so you are analysing the area you think you are, and read ZIP code demographics and population for the Census side.
Building a target list
Combine segment insight with the ZIP code radius finder to define a trade area, then obtain addresses from a licensed list source as described in ZIP codes and mailing lists.